/* ============================================================
   digital-marketing.css  —  FULL REDESIGN
   Creative digital agency + enterprise technology.
   Graphical storytelling built with CSS mockups (no stock photos).
   Built on the shared design tokens in style.css.
   Prefix: .dmx-  (page-scoped, isolated from global styles)
   ============================================================ */

/* Enable position:sticky on this page: the global `overflow-x: hidden` on
   html/body turns the body into a scroll container, which disables sticky.
   `overflow-x: clip` clips horizontal overflow the same way WITHOUT creating
   a scroll container, so the sticky services heading works. Page-scoped —
   this stylesheet only loads on the Digital Marketing page. */
html,
body {
  overflow-x: clip;
}

.dmx {
  --dmx-navy: #0a0e14;
  --dmx-navy-2: #0d1526;
  --dmx-panel: #121a2c;
  --dmx-line-dark: rgba(255, 255, 255, 0.1);
  --dmx-text-dim: rgba(255, 255, 255, 0.64);
}

/* ---------- Shared type helpers ---------- */
.dmx-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-family-display);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--color-brand);
  margin: 0 0 24px;
}
.dmx-eyebrow::before {
  content: "";
  width: 26px;
  height: 2px;
  background: var(--color-brand);
  display: inline-block;
}
.dmx-eyebrow--light {
  color: var(--color-brand-light);
}

.dmx-h2 {
  font-family: var(--font-family-display);
  font-size: clamp(2.1rem, 4.4vw, 3.5rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.05;
  margin: 0;
  color: var(--color-gray-900);
  text-wrap: balance;
}
.dmx-h2--light {
  color: var(--color-white);
}
.dmx-h2 em {
  font-style: normal;
  color: var(--color-brand);
}

.dmx-lead {
  margin: 22px 0 0;
  max-width: 54ch;
  font-size: clamp(1.0625rem, 1.25vw, 1.1875rem);
  line-height: 1.64;
  color: var(--color-gray-500);
}
.dmx-lead--light {
  color: var(--dmx-text-dim);
}

/* Buttons specific to this page (brand + ghost) */
.dmx-btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 15px 28px;
  border-radius: var(--radius-full);
  font-family: var(--font-family-display);
  font-weight: 600;
  font-size: 0.9875rem;
  letter-spacing: -0.01em;
  text-decoration: none;
  cursor: pointer;
  border: 1px solid transparent;
  transition: transform 0.25s var(--ease-out), background 0.25s var(--ease-out),
    border-color 0.25s var(--ease-out), box-shadow 0.25s var(--ease-out),
    color 0.25s var(--ease-out);
}
.dmx-btn i {
  font-size: 1.05em;
  transition: transform 0.25s var(--ease-out);
}
.dmx-btn--primary {
  background: var(--color-brand);
  color: #fff;
  box-shadow: 0 10px 26px rgba(255, 106, 0, 0.3);
}
.dmx-btn--primary:hover {
  transform: translateY(-2px);
  background: var(--color-brand-light);
  color: #fff;
  box-shadow: 0 16px 34px rgba(255, 106, 0, 0.38);
}
.dmx-btn--primary:hover i {
  transform: translateX(4px);
}
.dmx-btn--ghost {
  background: transparent;
  border-color: rgba(255, 255, 255, 0.28);
  color: #fff;
}
.dmx-btn--ghost:hover {
  transform: translateY(-2px);
  border-color: #fff;
  background: rgba(255, 255, 255, 0.06);
  color: #fff;
}
.dmx-btn--ghost-dark {
  background: transparent;
  border-color: rgba(14, 19, 32, 0.18);
  color: var(--color-gray-900);
}
.dmx-btn--ghost-dark:hover {
  transform: translateY(-2px);
  border-color: var(--color-gray-900);
  color: var(--color-gray-900);
}

/* Scroll reveal (driven by the page's IntersectionObserver) */
.dm-reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.75s var(--ease-out), transform 0.75s var(--ease-out);
}
.dm-reveal.scroll-animate {
  opacity: 1;
  transform: none;
}
.dm-reveal[data-delay="1"] { transition-delay: 0.08s; }
.dm-reveal[data-delay="2"] { transition-delay: 0.16s; }
.dm-reveal[data-delay="3"] { transition-delay: 0.24s; }
.dm-reveal[data-delay="4"] { transition-delay: 0.32s; }

/* ============================================================
   GENERIC MOCKUP PRIMITIVES (used across hero + sections)
   ============================================================ */
.mk {
  position: relative;
  border-radius: 16px;
  background: #fff;
  box-shadow: 0 30px 60px rgba(5, 9, 18, 0.4);
  overflow: hidden;
}

/* --- Social post --- */
.mk-post {
  width: 236px;
  padding: 14px;
}
.mk-post-head {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 12px;
}
.mk-ava {
  width: 34px;
  height: 34px;
  border-radius: 50%;
  background: conic-gradient(from 210deg, var(--color-brand), #ff9f5a, var(--color-accent));
  flex: 0 0 auto;
}
.mk-handle {
  display: flex;
  flex-direction: column;
  gap: 5px;
}
.mk-handle b {
  width: 86px;
  height: 7px;
  border-radius: 4px;
  background: #2d3340;
}
.mk-handle i {
  width: 54px;
  height: 6px;
  border-radius: 4px;
  background: #c8cfdb;
}
.mk-post-media {
  position: relative;
  height: 142px;
  border-radius: 10px;
  background: linear-gradient(135deg, #ff8a2c 0%, var(--color-brand) 45%, #c44f00 100%);
  overflow: hidden;
}
.mk-post-media::before {
  content: "";
  position: absolute;
  right: -24px;
  bottom: -30px;
  width: 120px;
  height: 120px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.22);
}
.mk-post-media::after {
  content: "";
  position: absolute;
  left: 16px;
  top: 16px;
  width: 46px;
  height: 46px;
  border-radius: 12px;
  border: 2px solid rgba(255, 255, 255, 0.7);
}
.mk-tag {
  position: absolute;
  left: 14px;
  bottom: 14px;
  padding: 5px 11px;
  border-radius: 999px;
  background: rgba(10, 14, 20, 0.5);
  color: #fff;
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  -webkit-backdrop-filter: blur(4px);
  backdrop-filter: blur(4px);
}
.mk-post-foot {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-top: 12px;
  color: #434a59;
  font-size: 0.95rem;
}
.mk-post-foot .mk-spark {
  margin-left: auto;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--color-brand);
  letter-spacing: 0.02em;
}

/* --- Campaign insights --- */
.mk-insights {
  width: 218px;
  padding: 0;
  color: #202938;
  border: 1px solid rgba(255, 255, 255, 0.72);
  box-shadow: 0 30px 60px rgba(5, 9, 18, 0.42);
}
.mk-insights-chart {
  position: relative;
  height: 102px;
  overflow: hidden;
  background:
    radial-gradient(90% 90% at 100% 0%, rgba(255, 106, 0, 0.22), transparent 65%),
    linear-gradient(145deg, #17243b, #0c1321);
}
.mk-insights-chart::after {
  content: "";
  position: absolute;
  inset: 31px 14px 16px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
  background: repeating-linear-gradient(180deg, transparent 0 16px, rgba(255, 255, 255, 0.08) 16px 17px);
}
.mk-insights-badge {
  position: absolute;
  top: 10px;
  left: 10px;
  padding: 5px 8px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.1);
  color: rgba(255, 255, 255, 0.86);
  font-size: 0.61rem;
  font-weight: 700;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
}
.mk-insights-bars {
  position: absolute;
  z-index: 1;
  inset: 37px 18px 16px;
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 7px;
}
.mk-insights-bars i {
  flex: 1;
  border-radius: 4px 4px 0 0;
  background: linear-gradient(180deg, #ff9b55, var(--color-brand));
  box-shadow: 0 0 12px rgba(255, 106, 0, 0.22);
}
.mk-insights-bars i:nth-child(1) { height: 28%; opacity: 0.65; }
.mk-insights-bars i:nth-child(2) { height: 42%; opacity: 0.72; }
.mk-insights-bars i:nth-child(3) { height: 35%; opacity: 0.78; }
.mk-insights-bars i:nth-child(4) { height: 58%; opacity: 0.84; }
.mk-insights-bars i:nth-child(5) { height: 49%; opacity: 0.88; }
.mk-insights-bars i:nth-child(6) { height: 74%; opacity: 0.94; }
.mk-insights-bars i:nth-child(7) { height: 100%; }
.mk-insights-info {
  display: grid;
  gap: 5px;
  padding: 12px 14px 13px;
  background: #fff;
}
.mk-insights-type {
  color: #778193;
  font-size: 0.59rem;
  font-weight: 600;
  letter-spacing: 0.045em;
  text-transform: uppercase;
}
.mk-insights-name {
  color: #202938;
  font-family: var(--font-family-display);
  font-size: 0.95rem;
  line-height: 1.1;
}
.mk-insights-summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 6px;
  margin-top: 2px;
}
.mk-insights-summary b {
  color: var(--color-brand);
  font-size: 0.72rem;
}
.mk-insights-summary i {
  color: #7a8493;
  font-size: 0.58rem;
  font-style: normal;
  white-space: nowrap;
}
.mk-insights-summary i span { color: #2c9b70; font-weight: 800; }

/* --- Ad creative --- */
.mk-ad {
  width: 186px;
  height: 186px;
  padding: 20px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  background: radial-gradient(120% 120% at 100% 0%, #1b2742 0%, var(--dmx-navy) 70%);
  border: 1px solid rgba(255, 255, 255, 0.08);
}
.mk-ad-kicker {
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-brand-light);
}
.mk-ad-head {
  font-family: var(--font-family-display);
  font-size: 2.6rem;
  font-weight: 800;
  line-height: 0.92;
  letter-spacing: -0.04em;
  color: #fff;
}
.mk-ad-head span {
  display: block;
  font-size: 1rem;
  letter-spacing: 0.3em;
  color: var(--color-brand);
  margin-top: 4px;
}
.mk-ad-btn {
  align-self: flex-start;
  padding: 8px 16px;
  border-radius: 999px;
  background: var(--color-brand);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 700;
}

/* --- Poster --- */
.mk-poster {
  width: 168px;
  height: 232px;
  padding: 18px;
  display: flex;
  flex-direction: column;
  background: linear-gradient(165deg, #5b6bf0 0%, #3a2a8f 55%, #1a1f3a 100%);
  color: #fff;
}
.mk-poster::after {
  content: "";
  position: absolute;
  left: -40px;
  bottom: 48px;
  width: 200px;
  height: 200px;
  border-radius: 50%;
  border: 24px solid rgba(255, 255, 255, 0.08);
}
.mk-poster-top {
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.85;
}
.mk-poster-title {
  margin-top: auto;
  font-family: var(--font-family-display);
  font-size: 1.75rem;
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.03em;
  position: relative;
  z-index: 1;
}
.mk-poster-date {
  margin-top: 10px;
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  opacity: 0.85;
}

/* --- Festival greeting poster --- */
.mk-fest {
  background: radial-gradient(130% 110% at 50% 0%, #ffb347 0%, var(--color-brand) 45%, #8a2e00 100%);
}
.mk-fest::after {
  border-color: rgba(255, 255, 255, 0.16);
}
.mk-fest .mk-poster-glow {
  position: absolute;
  inset: 0;
  background: radial-gradient(40% 24% at 50% 70%, rgba(255, 240, 200, 0.6), transparent 70%);
}

/* --- Video timeline / editor --- */
.mk-timeline {
  width: 300px;
  padding: 14px;
  background: var(--dmx-panel);
  border: 1px solid rgba(255, 255, 255, 0.08);
}
.mk-tl-top {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 12px;
}
.mk-tl-dot {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: #3a4253;
}
.mk-tl-dot:nth-child(1) { background: #ff5f57; }
.mk-tl-dot:nth-child(2) { background: #febc2e; }
.mk-tl-dot:nth-child(3) { background: #28c840; }
.mk-tl-label {
  margin-left: auto;
  font-size: 0.6875rem;
  color: rgba(255, 255, 255, 0.5);
  font-weight: 600;
  letter-spacing: 0.04em;
}
.mk-tl-ruler {
  display: flex;
  gap: 0;
  height: 10px;
  margin-bottom: 10px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}
.mk-tl-ruler span {
  flex: 1;
  border-left: 1px solid rgba(255, 255, 255, 0.1);
}
.mk-tl-track {
  position: relative;
  height: 26px;
  border-radius: 6px;
  background: rgba(255, 255, 255, 0.05);
  margin-bottom: 9px;
  overflow: hidden;
}
.mk-clip {
  position: absolute;
  top: 4px;
  bottom: 4px;
  border-radius: 4px;
}
.mk-clip--a { left: 4%; width: 32%; background: linear-gradient(90deg, var(--color-brand), #ff9f5a); }
.mk-clip--b { left: 40%; width: 26%; background: linear-gradient(90deg, var(--color-accent), #8a97ff); }
.mk-clip--c { left: 70%; width: 24%; background: linear-gradient(90deg, #28c840, #7ee3a0); }
.mk-wave {
  position: absolute;
  inset: 4px 6px;
  background-image: repeating-linear-gradient(
    90deg,
    rgba(255, 255, 255, 0.5) 0 2px,
    transparent 2px 5px
  );
  -webkit-mask-image: repeating-linear-gradient(90deg, #000 0 2px, transparent 2px 5px);
  opacity: 0.5;
}
.mk-tl-playhead {
  position: absolute;
  top: 36px;
  bottom: 10px;
  left: 46%;
  width: 2px;
  background: var(--color-brand);
  box-shadow: 0 0 10px rgba(255, 106, 0, 0.8);
}
.mk-tl-playhead::before {
  content: "";
  position: absolute;
  top: -6px;
  left: -5px;
  width: 12px;
  height: 12px;
  background: var(--color-brand);
  border-radius: 3px;
}

/* --- Reel phone --- */
.mk-reel {
  width: 128px;
  height: 232px;
  padding: 0;
  border-radius: 22px;
  background: linear-gradient(170deg, #1b2742, var(--dmx-navy));
  border: 4px solid #1a1f2b;
}
.mk-reel::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(90% 60% at 50% 35%, rgba(255, 106, 0, 0.35), transparent 70%);
}
.mk-reel-play {
  position: absolute;
  top: 44%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 46px;
  height: 46px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.92);
  z-index: 1;
}
.mk-reel-play::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 54%;
  transform: translate(-50%, -50%);
  border-style: solid;
  border-width: 8px 0 8px 13px;
  border-color: transparent transparent transparent var(--dmx-navy);
}
.mk-reel-bars {
  position: absolute;
  left: 12px;
  right: 12px;
  bottom: 16px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  z-index: 1;
}
.mk-reel-bars span {
  height: 6px;
  border-radius: 4px;
  background: rgba(255, 255, 255, 0.35);
}
.mk-reel-bars span:nth-child(1) { width: 70%; }
.mk-reel-bars span:nth-child(2) { width: 45%; }
.mk-reel-progress {
  position: absolute;
  left: 12px;
  right: 12px;
  bottom: 6px;
  height: 3px;
  border-radius: 3px;
  background: rgba(255, 255, 255, 0.25);
  z-index: 1;
}
.mk-reel-progress::before {
  content: "";
  position: absolute;
  inset: 0 55% 0 0;
  background: var(--color-brand);
  border-radius: 3px;
}

/* floating animation applied to mockups */
.mk-float { animation: dmxFloat 7s ease-in-out infinite; }
.mk-float--2 { animation-delay: -2.3s; }
.mk-float--3 { animation-delay: -4.6s; }
@keyframes dmxFloat {
  0%, 100% { transform: translateY(0) rotate(var(--rot, 0deg)); }
  50% { transform: translateY(-12px) rotate(var(--rot, 0deg)); }
}

/* ============================================================
   1. HERO
   ============================================================ */
.dmx-hero {
  position: relative;
  margin-top: 121px;
  padding: clamp(72px, 8vw, 120px) 0 clamp(80px, 9vw, 130px);
  overflow: hidden;
  background:
    radial-gradient(48% 60% at 86% 8%, rgba(255, 106, 0, 0.18), transparent 60%),
    radial-gradient(42% 55% at 6% 100%, rgba(91, 107, 240, 0.16), transparent 62%),
    linear-gradient(165deg, #0a0e14 0%, #0d1526 52%, #0a0e14 100%);
  color: #fff;
}
.dmx-hero-tex {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.04) 1px, transparent 1px);
  background-size: 54px 54px;
  -webkit-mask-image: radial-gradient(90% 80% at 60% 30%, #000, transparent 80%);
  mask-image: radial-gradient(90% 80% at 60% 30%, #000, transparent 80%);
  pointer-events: none;
}
.dmx-hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.02fr) minmax(0, 0.98fr);
  align-items: center;
  gap: clamp(32px, 4vw, 64px);
}
.dmx-hero-copy { min-width: 0; }
.dmx-hero-copy > * {
  opacity: 0;
  transform: translateY(22px);
  animation: dmxIn 0.85s var(--ease-out) forwards;
}
.dmx-hero-copy > *:nth-child(1) { animation-delay: 0.05s; }
.dmx-hero-copy > *:nth-child(2) { animation-delay: 0.14s; }
.dmx-hero-copy > *:nth-child(3) { animation-delay: 0.23s; }
.dmx-hero-copy > *:nth-child(4) { animation-delay: 0.32s; }
.dmx-hero-copy > *:nth-child(5) { animation-delay: 0.41s; }
@keyframes dmxIn { to { opacity: 1; transform: none; } }

.dmx-hero-title {
  margin: 0 0 24px;
  font-family: var(--font-family-display);
  font-size: clamp(2.6rem, 5.2vw, 4.5rem);
  font-weight: 800;
  line-height: 1.0;
  letter-spacing: -0.045em;
  color: #fff;
}
.dmx-hero-title .l2 { color: var(--color-brand); }
.dmx-hero-title .l3 {
  background: linear-gradient(100deg, #fff 0%, #ffd9bd 60%, var(--color-brand-light) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.dmx-hero-sub {
  margin: 0 0 36px;
  max-width: 52ch;
  color: rgba(255, 255, 255, 0.72);
  font-size: clamp(1.0625rem, 1.3vw, 1.25rem);
  line-height: 1.64;
}
.dmx-hero-actions {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}
.dmx-hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 34px 0 0;
  padding: 0;
  list-style: none;
}
.dmx-hero-tags li {
  padding: 7px 15px;
  border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  background: rgba(255, 255, 255, 0.04);
  font-size: 0.8125rem;
  font-weight: 500;
  color: rgba(255, 255, 255, 0.78);
}

/* Hero graphical composition */
.dmx-hero-stage {
  position: relative;
  height: clamp(380px, 42vw, 540px);
}
.dmx-hero-stage .mk { position: absolute; }
.dmx-stage-post { top: 2%; left: 4%; --rot: -5deg; transform: rotate(-5deg); z-index: 3; }
.dmx-stage-insights { top: 2%; right: 2%; --rot: 5deg; transform: rotate(5deg); z-index: 2; }
.dmx-stage-poster { bottom: 2%; left: 0; --rot: -3deg; transform: rotate(-3deg); z-index: 2; }
.dmx-stage-reel { bottom: 0; right: 2%; --rot: 4deg; transform: rotate(4deg); z-index: 3; }
.dmx-stage-timeline { bottom: 30%; left: 50%; margin-left: -150px; --rot: -2deg; transform: rotate(-2deg); z-index: 4; }

.dmx-hero-glow {
  position: absolute;
  width: 70%;
  height: 70%;
  top: 15%;
  left: 15%;
  background: radial-gradient(circle, rgba(255, 106, 0, 0.3), transparent 70%);
  filter: blur(40px);
  z-index: 0;
}

/* ============================================================
   2. DIGITAL MARKETING SERVICES — editorial index
   ============================================================ */
.dmx-dms {
  padding: clamp(80px, 9vw, 120px) 0;
  background: #fff;
  border-bottom: 1px solid rgba(14, 19, 32, 0.06);
}
.dmx-dms-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr);
  gap: clamp(36px, 5vw, 80px);
  align-items: start;
}
.dmx-dms-aside {
  position: sticky;
  top: 140px;
}
.dmx-dms-note {
  margin-top: 28px;
  display: grid;
  gap: 16px;
}
.dmx-dms-note-item {
  display: flex;
  gap: 14px;
  align-items: baseline;
  color: var(--color-gray-600);
  font-size: 1rem;
  line-height: 1.5;
}
.dmx-dms-note-item b {
  font-family: var(--font-family-display);
  color: var(--color-brand);
  font-weight: 700;
}

/* editorial list */
.dmx-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid rgba(14, 19, 32, 0.12);
}
.dmx-row {
  position: relative;
  display: grid;
  grid-template-columns: 56px 1fr auto;
  align-items: center;
  gap: 20px;
  padding: 26px 16px;
  border-bottom: 1px solid rgba(14, 19, 32, 0.12);
  transition: padding 0.35s var(--ease-out), background 0.35s var(--ease-out);
}
.dmx-row::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 3px;
  background: var(--color-brand);
  transform: scaleY(0);
  transform-origin: top;
  transition: transform 0.4s var(--ease-out);
}
.dmx-row:hover {
  background: var(--color-gray-50);
  padding-left: 26px;
  padding-right: 10px;
}
.dmx-row:hover::before { transform: scaleY(1); }

.dmx-row-num {
  font-family: var(--font-family-display);
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-gray-300);
  letter-spacing: 0.04em;
  transition: color 0.3s var(--ease-out);
}
.dmx-row:hover .dmx-row-num { color: var(--color-brand); }
.dmx-row-main { min-width: 0; }
.dmx-row-title {
  margin: 0 0 4px;
  font-family: var(--font-family-display);
  font-size: clamp(1.25rem, 2vw, 1.6rem);
  font-weight: 600;
  letter-spacing: -0.025em;
  line-height: 1.2;
  color: var(--color-gray-900);
}
.dmx-row-desc {
  margin: 0;
  color: var(--color-gray-500);
  font-size: 0.98rem;
  line-height: 1.55;
  max-width: 60ch;
}
.dmx-row-arrow {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid rgba(14, 19, 32, 0.14);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--color-gray-700);
  flex: 0 0 auto;
  transition: background 0.3s var(--ease-out), color 0.3s var(--ease-out),
    border-color 0.3s var(--ease-out), transform 0.3s var(--ease-out);
}
.dmx-row:hover .dmx-row-arrow {
  background: var(--color-brand);
  border-color: var(--color-brand);
  color: #fff;
  transform: rotate(-45deg);
}

/* ============================================================
   3. CREATIVE DESIGN  (strong graphical)
   ============================================================ */
.dmx-creative {
  position: relative;
  padding: clamp(84px, 9vw, 128px) 0;
  overflow: hidden;
  background: linear-gradient(180deg, #f7f8fb 0%, #fff 100%);
  border-bottom: 1px solid rgba(14, 19, 32, 0.06);
}
.dmx-split {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  align-items: center;
  gap: clamp(32px, 5vw, 72px);
}
.dmx-split--reverse .dmx-split-visual { order: 2; }

.dmx-chiplist {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 30px 0 34px;
  padding: 0;
  list-style: none;
}
.dmx-chiplist li {
  padding: 10px 16px;
  border-radius: 10px;
  background: #fff;
  border: 1px solid rgba(14, 19, 32, 0.1);
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--color-gray-700);
  font-family: var(--font-family-display);
  letter-spacing: -0.01em;
  transition: transform 0.25s var(--ease-out), border-color 0.25s var(--ease-out),
    color 0.25s var(--ease-out), box-shadow 0.25s var(--ease-out);
}
.dmx-chiplist li:hover {
  transform: translateY(-3px);
  border-color: var(--color-brand);
  color: var(--color-brand);
  box-shadow: 0 10px 22px rgba(255, 106, 0, 0.14);
}

/* creative composition (posters collage) */
.dmx-collage {
  position: relative;
  height: clamp(420px, 44vw, 540px);
}
.dmx-collage .mk { position: absolute; box-shadow: 0 34px 60px rgba(14, 19, 32, 0.22); }
.dmx-collage-glow {
  position: absolute;
  inset: 12% 8%;
  background: radial-gradient(circle at 50% 50%, rgba(255, 106, 0, 0.16), transparent 70%);
  filter: blur(30px);
}
.dmx-collage-fest { top: 0; left: 6%; --rot: -6deg; transform: rotate(-6deg); z-index: 2; }
.dmx-collage-poster { top: 8%; right: 4%; --rot: 5deg; transform: rotate(5deg); z-index: 1; }
.dmx-collage-post { bottom: 2%; left: 2%; --rot: 4deg; transform: rotate(4deg); z-index: 3; }
.dmx-collage-ad { bottom: 6%; right: 8%; --rot: -4deg; transform: rotate(-4deg); z-index: 2; }

/* ============================================================
   4. VIDEO PRODUCTION  (cinematic, dark)
   ============================================================ */
.dmx-video {
  position: relative;
  padding: clamp(84px, 9vw, 128px) 0;
  overflow: hidden;
  background:
    radial-gradient(50% 60% at 12% 0%, rgba(91, 107, 240, 0.16), transparent 60%),
    radial-gradient(46% 60% at 100% 100%, rgba(255, 106, 0, 0.14), transparent 60%),
    linear-gradient(170deg, #0a0e14, #0d1526 60%, #0a0e14);
  color: #fff;
}
.dmx-video-tex {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px);
  background-size: 54px 54px;
  -webkit-mask-image: radial-gradient(80% 80% at 40% 40%, #000, transparent 82%);
  mask-image: radial-gradient(80% 80% at 40% 40%, #000, transparent 82%);
  pointer-events: none;
}
.dmx-video .dmx-split { position: relative; z-index: 1; }

/* editor mockup */
.dmx-editor {
  position: relative;
  border-radius: 20px;
  background: linear-gradient(160deg, #141d30, #0d1420);
  border: 1px solid rgba(255, 255, 255, 0.1);
  box-shadow: 0 40px 80px rgba(0, 0, 0, 0.5);
  padding: 16px;
}
.dmx-editor-screen {
  position: relative;
  border-radius: 12px;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background:
    radial-gradient(60% 80% at 70% 20%, rgba(255, 106, 0, 0.5), transparent 60%),
    linear-gradient(135deg, #2a3b63 0%, #16213c 60%, #0d1424 100%);
  margin-bottom: 14px;
}
.dmx-editor-screen::after {
  content: "";
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(
    180deg,
    rgba(255, 255, 255, 0.05) 0 1px,
    transparent 1px 4px
  );
}
.dmx-editor-play {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 72px;
  height: 72px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.16);
  border: 1.5px solid rgba(255, 255, 255, 0.6);
  -webkit-backdrop-filter: blur(6px);
  backdrop-filter: blur(6px);
  z-index: 2;
  transition: transform 0.3s var(--ease-out), background 0.3s var(--ease-out);
}
.dmx-editor-play::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 54%;
  transform: translate(-50%, -50%);
  border-style: solid;
  border-width: 12px 0 12px 20px;
  border-color: transparent transparent transparent #fff;
}
.dmx-editor:hover .dmx-editor-play {
  transform: translate(-50%, -50%) scale(1.08);
  background: rgba(255, 106, 0, 0.9);
}
.dmx-editor-badge {
  position: absolute;
  left: 14px;
  top: 14px;
  z-index: 2;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  padding: 6px 12px;
  border-radius: 999px;
  background: rgba(10, 14, 20, 0.55);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.04em;
}
.dmx-editor-badge .rec {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #ff5f57;
  box-shadow: 0 0 8px #ff5f57;
}
.dmx-editor-time {
  position: absolute;
  right: 14px;
  bottom: 12px;
  z-index: 2;
  font-family: var(--font-family-display);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  color: rgba(255, 255, 255, 0.85);
}
.dmx-editor-tl {
  display: grid;
  gap: 8px;
}
.dmx-editor-rail {
  position: relative;
  height: 30px;
  border-radius: 7px;
  background: rgba(255, 255, 255, 0.05);
  overflow: hidden;
}
.dmx-editor-rail .mk-clip { top: 5px; bottom: 5px; }
.dmx-editor-rail .mk-wave { inset: 6px 8px; opacity: 0.55; }
.dmx-editor-ph {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 44%;
  width: 2px;
  background: var(--color-brand);
  box-shadow: 0 0 10px rgba(255, 106, 0, 0.9);
  z-index: 3;
}

/* floating motion chips around editor */
.dmx-motion-chip {
  position: absolute;
  z-index: 3;
  padding: 10px 14px;
  border-radius: 12px;
  background: rgba(18, 26, 44, 0.9);
  border: 1px solid rgba(255, 255, 255, 0.12);
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
  font-size: 0.78rem;
  font-weight: 600;
  color: #fff;
  box-shadow: 0 18px 36px rgba(0, 0, 0, 0.4);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.dmx-motion-chip i { color: var(--color-brand-light); }
.dmx-chip-1 { top: -18px; right: 22px; }
.dmx-chip-2 { bottom: 54px; left: -26px; }

.dmx-check {
  list-style: none;
  margin: 28px 0 36px;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 24px;
}
.dmx-check li {
  position: relative;
  padding-left: 30px;
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.45;
  color: rgba(255, 255, 255, 0.84);
}
.dmx-check li::after {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  width: 18px;
  height: 18px;
  margin-top: 3px;
  border-radius: 6px;
  background: var(--color-brand-alpha-15);
  color: var(--color-brand-light);
  font-size: 0.72rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
}
/* dark-section variant of check uses light text */
.dmx-check--dark li { color: rgba(255, 255, 255, 0.84); }

/* light variant for creative section check (if used) */
.dmx-check--light li { color: var(--color-gray-700); }

/* ============================================================
   5. CREATIVE PROCESS
   ============================================================ */
.dmx-process {
  padding: clamp(80px, 9vw, 120px) 0;
  background: #fff;
  border-bottom: 1px solid rgba(14, 19, 32, 0.06);
}
.dmx-process-head {
  max-width: 760px;
  margin: 0 auto 60px;
  text-align: center;
}
.dmx-process-head .dmx-eyebrow { justify-content: center; }
.dmx-steps {
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 20px;
}
/* connecting line behind the nodes */
.dmx-steps::before {
  content: "";
  position: absolute;
  top: 28px;
  left: 10%;
  right: 10%;
  height: 2px;
  background: repeating-linear-gradient(
    90deg,
    rgba(14, 19, 32, 0.16) 0 8px,
    transparent 8px 16px
  );
  z-index: 0;
}
.dmx-step {
  position: relative;
  z-index: 1;
  text-align: center;
  padding: 0 6px;
}
.dmx-step-node {
  width: 56px;
  height: 56px;
  margin: 0 auto 22px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  background: #fff;
  border: 2px solid rgba(14, 19, 32, 0.12);
  font-family: var(--font-family-display);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--color-gray-500);
  transition: transform 0.3s var(--ease-out), background 0.3s var(--ease-out),
    color 0.3s var(--ease-out), border-color 0.3s var(--ease-out),
    box-shadow 0.3s var(--ease-out);
}
.dmx-step:hover .dmx-step-node {
  transform: translateY(-4px);
  background: var(--color-brand);
  border-color: var(--color-brand);
  color: #fff;
  box-shadow: 0 14px 28px rgba(255, 106, 0, 0.3);
}
.dmx-step-title {
  margin: 0 0 8px;
  font-family: var(--font-family-display);
  font-size: 1.1875rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--color-gray-900);
}
.dmx-step-desc {
  margin: 0;
  font-size: 0.925rem;
  line-height: 1.5;
  color: var(--color-gray-500);
}

/* ============================================================
   6. WHY INSIGHT INTELLI
   ============================================================ */
.dmx-why {
  padding: clamp(80px, 9vw, 120px) 0;
  background: var(--color-ink);
  color: #fff;
}
.dmx-why-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
  gap: clamp(36px, 5vw, 80px);
  align-items: center;
}
.dmx-why-figure {
  margin: 36px 0 0;
  display: flex;
  gap: 18px;
}
.dmx-why-stat {
  flex: 1;
  padding: 22px;
  border-radius: 16px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.1);
}
.dmx-why-stat b {
  display: block;
  font-family: var(--font-family-display);
  font-size: clamp(1.8rem, 2.6vw, 2.5rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
  color: #fff;
}
.dmx-why-stat b span { color: var(--color-brand); }
.dmx-why-stat small {
  display: block;
  margin-top: 8px;
  font-size: 0.8125rem;
  color: rgba(255, 255, 255, 0.58);
  line-height: 1.4;
}
.dmx-why-list {
  list-style: none;
  margin: 0;
  padding: 0;
  counter-reset: why;
}
.dmx-why-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 20px;
  align-items: center;
  padding: 22px 0;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  transition: padding-left 0.35s var(--ease-out);
}
.dmx-why-item:last-child { border-bottom: 1px solid rgba(255, 255, 255, 0.1); }
.dmx-why-item:hover { padding-left: 10px; }
.dmx-why-item::before {
  counter-increment: why;
  content: "0" counter(why);
  font-family: var(--font-family-display);
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-brand);
  letter-spacing: 0.04em;
}
.dmx-why-item h3 {
  margin: 0;
  font-family: var(--font-family-display);
  font-size: clamp(1.2rem, 1.9vw, 1.6rem);
  font-weight: 600;
  letter-spacing: -0.025em;
  color: #fff;
  line-height: 1.2;
}
.dmx-why-item p {
  margin: 4px 0 0;
  grid-column: 2;
  color: rgba(255, 255, 255, 0.6);
  font-size: 0.95rem;
  line-height: 1.5;
}

/* ============================================================
   7. FINAL CTA
   ============================================================ */
.dmx-cta {
  position: relative;
  padding: clamp(90px, 10vw, 140px) 0;
  overflow: hidden;
  text-align: center;
  color: #fff;
  background:
    radial-gradient(60% 120% at 50% 0%, rgba(255, 106, 0, 0.22), transparent 60%),
    linear-gradient(160deg, #0d1526 0%, #0a0e14 100%);
}
.dmx-cta-ring {
  position: absolute;
  width: 640px;
  height: 640px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.07);
  top: -220px;
  left: 50%;
  transform: translateX(-50%);
  pointer-events: none;
}
.dmx-cta-ring::after {
  content: "";
  position: absolute;
  inset: 90px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.06);
}
.dmx-cta .container { position: relative; z-index: 1; max-width: 900px; }
.dmx-cta .dmx-eyebrow { justify-content: center; }
.dmx-cta-title {
  margin: 0 0 22px;
  font-family: var(--font-family-display);
  font-size: clamp(2.3rem, 5vw, 4rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 1.04;
  text-wrap: balance;
  color: var(--color-white);
}
.dmx-cta-title em { font-style: normal; color: var(--color-brand); }
.dmx-cta-sub {
  margin: 0 auto 38px;
  max-width: 56ch;
  color: rgba(255, 255, 255, 0.72);
  font-size: clamp(1.0625rem, 1.25vw, 1.1875rem);
  line-height: 1.62;
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1100px) {
  .dmx-steps { grid-template-columns: repeat(2, 1fr); gap: 36px 24px; }
  .dmx-steps::before { display: none; }
  .dmx-hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .dmx-hero-stage { max-width: 560px; margin-inline: auto; width: 100%; }
  .dmx-stage-timeline { bottom: 10%; }
}

@media (max-width: 991.98px) {
  .dmx-hero { margin-top: 108px; }
  .dmx-split { grid-template-columns: 1fr; gap: 44px; }
  .dmx-split--reverse .dmx-split-visual { order: 0; }
  .dmx-why-grid { grid-template-columns: 1fr; gap: 40px; }
}

@media (max-width: 767.98px) {
  .dmx-hero-copy > * { animation-play-state: running; }
  /* Below tablet the services heading stacks above the list (no longer sticky) */
  .dmx-dms-grid { grid-template-columns: 1fr; gap: 36px; }
  .dmx-dms-aside { position: static; }
  .dmx-check { grid-template-columns: 1fr; }
  .dmx-row { grid-template-columns: 40px 1fr; gap: 14px; }
  .dmx-row-arrow { display: none; }
  .dmx-steps { grid-template-columns: 1fr; gap: 16px; text-align: left; }
  .dmx-step { display: grid; grid-template-columns: 56px 1fr; column-gap: 14px; row-gap: 0; align-items: start; text-align: left; }
  .dmx-step-node { margin: 0; }
  .dmx-step-desc { grid-column: 2; }
  .dmx-collage, .dmx-hero-stage { height: 420px; }
}

@media (max-width: 560px) {
  .dmx-hero-actions { width: 100%; }
  .dmx-hero-actions .dmx-btn { flex: 1 1 auto; justify-content: center; }
  /* simplify dense compositions on very small screens */
  .dmx-stage-timeline, .dmx-collage-ad { display: none; }
  .dmx-hero-stage { height: 460px; }
  .dmx-stage-post,
  .dmx-stage-reel { display: none; }
  .dmx-collage { height: 380px; }
  .mk-timeline { width: 260px; }
  .dmx-why-figure { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  .dmx-hero-copy > *,
  .dm-reveal { animation: none !important; opacity: 1; transform: none; transition: none; }
  .mk-float { animation: none; }
}

/* ============================================================
   TWO OUTCOMES — EDITORIAL "ONE STRATEGY, TWO OUTCOMES"
   Connected brand-touchpoint network + flowing lead pipeline.
   ============================================================ */
.dmx-strategy {
  position: relative;
  padding: clamp(52px, 5.5vw, 76px) 0;
  overflow: hidden;
  background: linear-gradient(180deg, #ffffff 0%, #f5f6fa 55%, #ffffff 100%);
  border-bottom: 1px solid rgba(14, 19, 32, 0.06);
}
.dmx-strategy-tex {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image:
    radial-gradient(58% 48% at 88% -4%, rgba(255, 106, 0, 0.07), transparent 60%),
    radial-gradient(48% 48% at 2% 104%, rgba(91, 107, 240, 0.08), transparent 60%);
}

/* ---- header: asymmetric editorial ---- */
.dmx-strategy-head {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(0, 0.9fr);
  gap: clamp(24px, 3.5vw, 48px);
  align-items: end;
  margin-bottom: clamp(30px, 3.5vw, 46px);
}
.dmx-strategy-title {
  margin: 0;
  scroll-margin-top: 64px;
  font-family: var(--font-family-display);
  font-size: clamp(2.3rem, 4.6vw, 3.6rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 1;
  color: var(--color-gray-900);
}
.dmx-strategy-title span { color: var(--color-brand); }
.dmx-strategy-intro {
  margin: 0 0 6px;
  color: var(--color-gray-500);
  font-size: clamp(1rem, 1.1vw, 1.1rem);
  line-height: 1.55;
}

/* ---- flow ---- */
.dmx-strategy-flow {
  position: relative;
  z-index: 1;
  display: grid;
  gap: clamp(6px, 1.5vw, 16px);
}
.dmx-strat-row {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: clamp(24px, 3vw, 48px);
  align-items: center;
}
.dmx-strat-row--rev {
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
}
.dmx-strat-row--rev .dmx-strat-visual { order: 2; }

/* text column */
.dmx-strat-no {
  display: block;
  font-family: var(--font-family-display);
  font-size: clamp(2.6rem, 4.5vw, 3.5rem);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.04em;
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(14, 19, 32, 0.16);
  margin-bottom: 8px;
}
.dmx-strat-row--rev .dmx-strat-no { -webkit-text-stroke-color: rgba(255, 106, 0, 0.42); }
.dmx-strat-kicker {
  display: inline-block;
  margin-bottom: 8px;
  font-family: var(--font-family-display);
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-brand);
}
.dmx-strat-h3 {
  margin: 0 0 10px;
  font-family: var(--font-family-display);
  font-size: clamp(1.55rem, 2.6vw, 2.35rem);
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 1.1;
  color: var(--color-gray-900);
  text-wrap: balance;
}
.dmx-strat-desc {
  margin: 0;
  color: var(--color-gray-500);
  font-size: 1rem;
  line-height: 1.55;
  max-width: 48ch;
}

/* connector between the two outcomes */
.dmx-strat-link {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  margin: clamp(6px, 1.5vw, 16px) 0;
}
.dmx-strat-link-line {
  height: 1px;
  flex: 1;
  max-width: 240px;
  background: linear-gradient(90deg, transparent, rgba(14, 19, 32, 0.2));
}
.dmx-strat-link-line:last-child {
  background: linear-gradient(90deg, rgba(14, 19, 32, 0.2), transparent);
}
.dmx-strat-link-badge {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  padding: 9px 20px;
  border-radius: 999px;
  background: #fff;
  border: 1px solid rgba(14, 19, 32, 0.1);
  font-family: var(--font-family-display);
  font-weight: 600;
  font-size: 0.82rem;
  letter-spacing: 0.01em;
  color: var(--color-gray-700);
  box-shadow: 0 10px 24px rgba(14, 19, 32, 0.07);
  white-space: nowrap;
}
.dmx-strat-link-badge::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--color-brand);
  box-shadow: 0 0 0 4px rgba(255, 106, 0, 0.16);
}

/* =================== BRAND TOUCHPOINT NETWORK =================== */
.dmx-touch {
  position: relative;
  height: clamp(300px, 29vw, 360px);
}
.dmx-touch-net {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  z-index: 0;
}
.dmx-touch-net path {
  fill: none;
  stroke: url(#tnGrad);
  stroke-width: 1.5;
  stroke-dasharray: 3 3.5;
  vector-effect: non-scaling-stroke;
  animation: dmxDash 26s linear infinite;
}
@keyframes dmxDash { to { stroke-dashoffset: -220; } }

.dmx-tp,
.dmx-touch-core {
  position: absolute;
  background: #fff;
  border: 1px solid rgba(14, 19, 32, 0.08);
  border-radius: 14px;
  box-shadow: 0 22px 46px rgba(14, 19, 32, 0.12);
  z-index: 1;
  overflow: hidden;
}
.dmx-tp-label {
  position: absolute;
  top: 10px;
  left: 10px;
  z-index: 2;
  padding: 4px 10px;
  border-radius: 999px;
  background: rgba(10, 14, 20, 0.52);
  color: #fff;
  font-size: 0.64rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  -webkit-backdrop-filter: blur(4px);
  backdrop-filter: blur(4px);
}

/* core brand node */
.dmx-touch-core {
  width: 128px;
  padding: 18px 16px 15px;
  border-radius: 18px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 9px;
  overflow: visible;
  box-shadow: 0 26px 52px rgba(255, 106, 0, 0.22), 0 0 0 1px rgba(14, 19, 32, 0.06);
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  z-index: 3;
}
.dmx-touch-core::before {
  content: "";
  position: absolute;
  inset: -11px;
  border-radius: 24px;
  border: 1.5px dashed rgba(255, 106, 0, 0.45);
}
.dmx-touch-core img { width: 94px; height: auto; display: block; }
.dmx-touch-core b {
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-brand);
}

/* website touchpoint */
.dmx-tp-web { width: 208px; top: 0; left: 4%; }
.tp-web-bar {
  display: flex;
  align-items: center;
  gap: 5px;
  padding: 9px 11px;
  border-bottom: 1px solid rgba(14, 19, 32, 0.06);
}
.tp-web-bar span { width: 7px; height: 7px; border-radius: 50%; background: #d7deea; }
.tp-web-bar b { margin-left: 8px; height: 8px; flex: 1; max-width: 118px; border-radius: 4px; background: #eef1f6; }
.tp-web-body { position: relative; height: 88px; background: linear-gradient(135deg, #eef1f6, #fff); }
.tp-web-body::before { content: ""; position: absolute; left: 14px; top: 16px; width: 66px; height: 11px; border-radius: 4px; background: var(--color-gray-900); }
.tp-web-body::after { content: ""; position: absolute; left: 14px; top: 34px; width: 120px; height: 7px; border-radius: 4px; background: #c8cfdb; box-shadow: 0 14px 0 #e2e6ee, 0 28px 0 #e2e6ee; }

/* social touchpoint */
.dmx-tp-social { width: 166px; bottom: 0; left: 0; }
.tp-soc-head { display: flex; align-items: center; gap: 9px; padding: 12px 12px 0; }
.tp-soc-ava { width: 30px; height: 30px; border-radius: 50%; background: conic-gradient(from 210deg, var(--color-brand), #ff9f5a, var(--color-accent)); flex: 0 0 auto; }
.tp-soc-head b { height: 7px; width: 70px; border-radius: 4px; background: #2d3340; }
.tp-soc-media { margin: 10px 12px 12px; height: 92px; border-radius: 9px; background: linear-gradient(135deg, #ff8a2c, var(--color-brand) 55%, #c44f00); position: relative; overflow: hidden; }
.tp-soc-media::after { content: ""; position: absolute; right: -16px; bottom: -22px; width: 86px; height: 86px; border-radius: 50%; background: rgba(255, 255, 255, 0.22); }

/* digital ad touchpoint */
.dmx-tp-ad {
  width: 150px;
  height: 150px;
  top: 0;
  right: 0;
  padding: 16px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 8px;
  background: radial-gradient(120% 120% at 100% 0%, #1b2742, #0d1526);
  border-color: rgba(255, 255, 255, 0.08);
}
.dmx-tp-ad .dmx-tp-label { background: rgba(255, 255, 255, 0.14); }
.tp-ad-head { font-family: var(--font-family-display); font-weight: 800; font-size: 1.15rem; line-height: 1.05; letter-spacing: -0.03em; color: #fff; }
.tp-ad-head span { color: var(--color-brand); }
.tp-ad-btn { align-self: flex-start; padding: 6px 13px; border-radius: 999px; background: var(--color-brand); color: #fff; font-size: 0.66rem; font-weight: 700; }

/* audience touchpoint (grid, not floating circles) */
.dmx-tp-aud { width: 162px; bottom: 0; right: 0; }
.tp-aud-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 7px; padding: 30px 14px 14px; }
.tp-aud-grid span { aspect-ratio: 1; border-radius: 7px; background: linear-gradient(135deg, #e2e6ee, #c8cfdb); }
.tp-aud-grid span:nth-child(3n) { background: linear-gradient(135deg, #ff9f5a, var(--color-brand)); }
.tp-aud-grid span:nth-child(5) { background: linear-gradient(135deg, #8a97ff, var(--color-accent)); }
.tp-aud-grid span:nth-child(8) { background: linear-gradient(135deg, #28c840, #7ee3a0); }

/* subtle float */
.dmx-tp-web { animation: dmxFloat 8s ease-in-out infinite; }
.dmx-tp-social { animation: dmxFloat 8s ease-in-out infinite; animation-delay: -2.6s; }
.dmx-tp-ad { animation: dmxFloat 8s ease-in-out infinite; animation-delay: -4s; }
.dmx-tp-aud { animation: dmxFloat 8s ease-in-out infinite; animation-delay: -6s; }

/* =================== LEAD CONVERSION PIPELINE =================== */
.dmx-pipe {
  position: relative;
  height: clamp(300px, 30vw, 360px);
}
.dmx-pipe-svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  overflow: visible;
  z-index: 0;
}
.dmx-pipe-svg .funnel { fill: url(#funGrad); opacity: 0.12; }
.dmx-pipe-svg .flow {
  fill: none;
  stroke: url(#pipeGrad);
  stroke-width: 2.5;
  stroke-linecap: round;
  stroke-dasharray: 1 10;
  vector-effect: non-scaling-stroke;
  animation: dmxDash 16s linear infinite;
}
.dmx-pipe-node {
  position: absolute;
  z-index: 2;
  display: flex;
  align-items: center;
  gap: 13px;
  padding: 12px 17px 12px 13px;
  background: #fff;
  border: 1px solid rgba(14, 19, 32, 0.08);
  border-radius: 15px;
  box-shadow: 0 18px 38px rgba(14, 19, 32, 0.12);
  transform: translate(-50%, -50%);
  white-space: nowrap;
}
.dmx-pipe-node b {
  font-family: var(--font-family-display);
  font-weight: 700;
  font-size: 0.98rem;
  letter-spacing: -0.015em;
  color: var(--color-gray-900);
}
.dmx-pipe-node small {
  display: block;
  margin-top: 1px;
  font-size: 0.72rem;
  font-weight: 500;
  color: var(--color-gray-500);
}
.dmx-pipe-motif {
  display: flex;
  align-items: flex-end;
  gap: 3px;
  width: 34px;
  height: 34px;
  padding: 8px;
  border-radius: 10px;
  background: var(--color-gray-100);
  flex: 0 0 auto;
}
.dmx-pipe-motif i { flex: 1; border-radius: 2px; background: var(--color-gray-300); }
.dmx-pipe-motif i:nth-child(1) { height: 38%; }
.dmx-pipe-motif i:nth-child(2) { height: 66%; }
.dmx-pipe-motif i:nth-child(3) { height: 100%; }
/* intensity grows along the journey */
.dmx-pipe-node--2 .dmx-pipe-motif i:nth-child(1) { background: var(--color-brand); }
.dmx-pipe-node--3 .dmx-pipe-motif i:nth-child(1),
.dmx-pipe-node--3 .dmx-pipe-motif i:nth-child(2) { background: var(--color-brand); }
.dmx-pipe-node--lead {
  background: linear-gradient(140deg, #1a1205, #0d0a06);
  border-color: rgba(255, 106, 0, 0.5);
  box-shadow: 0 22px 46px rgba(255, 106, 0, 0.34);
  padding-right: 20px;
}
.dmx-pipe-node--lead b { color: #fff; }
.dmx-pipe-node--lead small { color: var(--color-brand-light); }
.dmx-pipe-node--lead .dmx-pipe-motif { background: rgba(255, 106, 0, 0.18); }
.dmx-pipe-node--lead .dmx-pipe-motif i { background: var(--color-brand); }

/* node positions along the flowing path */
.dmx-pipe-node--1 { left: 27%; top: 13%; }
.dmx-pipe-node--2 { left: 73%; top: 37%; }
.dmx-pipe-node--3 { left: 30%; top: 61%; }
.dmx-pipe-node--lead { left: 70%; top: 85%; }

/* ---- responsive ---- */
@media (max-width: 991.98px) {
  .dmx-strategy-head { grid-template-columns: 1fr; gap: 16px; align-items: start; }
  .dmx-strategy-title { scroll-margin-top: 95px; }
  .dmx-strat-row,
  .dmx-strat-row--rev {
    grid-template-columns: 1fr;
    gap: 18px;
  }
  .dmx-strat-row--rev .dmx-strat-visual { order: 0; }
  .dmx-strat-text { order: 2; }
  .dmx-touch { height: clamp(280px, 38vw, 320px); }
  .dmx-pipe { height: clamp(280px, 38vw, 320px); }
}
@media (max-width: 575.98px) {
  .dmx-strategy { padding: 44px 0; }
  .dmx-strategy-head { margin-bottom: 28px; }
  .dmx-strategy-title {
    font-size: clamp(2.15rem, 8vw, 2.6rem);
    scroll-margin-top: 20px;
  }
  .dmx-strat-no { font-size: 2.5rem; margin-bottom: 5px; }
  .dmx-strat-kicker { margin-bottom: 7px; }
  .dmx-strat-h3 { font-size: 1.55rem; margin-bottom: 8px; }
  .dmx-touch { height: 320px; }
  .dmx-pipe { height: 320px; }
  .dmx-tp-web {
    width: 158px;
    left: 0;
  }
  .tp-web-body { height: 64px; }
  .dmx-tp-social {
    width: 134px;
    top: auto;
    bottom: 0;
  }
  .tp-soc-media { height: 70px; }
  .dmx-tp-ad {
    width: 126px;
    height: 130px;
    padding: 12px;
  }
  .tp-ad-head { font-size: 1rem; }
  .tp-ad-btn { padding: 5px 10px; }
  .dmx-tp-aud { width: 132px; }
  .dmx-touch-core { width: 112px; padding: 14px 12px 12px; }
  .dmx-touch-core img { width: 82px; }
  .dmx-pipe-node {
    gap: 8px;
    padding: 9px 11px 9px 9px;
  }
  .dmx-pipe-node b { font-size: 0.84rem; }
  .dmx-pipe-node small { font-size: 0.65rem; }
  .dmx-pipe-motif { width: 30px; height: 30px; padding: 7px; }
  .dmx-pipe-node--1,
  .dmx-pipe-node--3 { left: 32%; }
  .dmx-pipe-node--2,
  .dmx-pipe-node--lead { left: 68%; }
  .dmx-strat-link { gap: 10px; }
  .dmx-strat-link-badge { padding: 8px 12px; font-size: 0.72rem; }
  .dmx-strat-link-line { max-width: 90px; }
}
@media (max-width: 360px) {
  .dmx-tp-web { width: 142px; }
  .dmx-tp-social { width: 122px; }
  .dmx-tp-ad { width: 116px; }
  .dmx-tp-aud { width: 122px; }
  .dmx-touch-core { width: 100px; }
  .dmx-touch-core img { width: 74px; }
  .dmx-pipe-node { gap: 6px; padding: 8px; }
  .dmx-pipe-node b { font-size: 0.78rem; }
  .dmx-pipe-node small { font-size: 0.6rem; }
  .dmx-pipe-motif { width: 27px; height: 27px; padding: 6px; }
}
@media (prefers-reduced-motion: reduce) {
  .dmx-touch-net path, .dmx-pipe-svg .flow,
  .dmx-tp-web, .dmx-tp-social, .dmx-tp-ad, .dmx-tp-aud { animation: none; }
}